The occasion: A celebration of brides-to-be
This was an influencer event taking place in Venice, CA to promote the launch of the @fashionpass x @showmeyourmumu Exclusive Bridal Capsule!
There were around 50 attendees at the launch, which, given the product line’s newly engaged target audience, was appropriately scheduled for Valentine’s week.
Love and wedding bells were most definitely in the air!
The clients: FashionPass & Show Me Your Mumu
Who are FashionPass?
FashionPass is an online, subscription-based clothing and accessory rental service for women.
They are revolutionizing the retail industry as we know it and are on a mission to empower women to look and feel like the best version of themselves, one outfit at a time.
If you want to take advantage of their inventory of the best brands around, FashionPass have kindly offered the Roll To community $60 OFF their first month of unlimited rentals!
Just enter the code ROLLTO at checkout
Who are Show Me Your Mumu?
Show Me Your Mumu is an apparel & fashion company based out of Venice, California.
Their newest bridal capsule collection with FashionPass includes some amazing pieces like the She’s The One Dress, Save the Date Blazer, Big Bow Top, the Love Letter Set and many more!
The assignment: Bar service fit for modern brands and modern brides
Grace, event organizer and Marketing Manager at FashionPass, needed a mobile bar that checked a few key boxes for the product launch she was planning.
Those included drinks that looked and tasted great, top class service to match her stylish event, and customizable decor.
Plus, the whole package had to be delivered within a somewhat tight venue space.
With over 1 million combined social media followers between the guests in attendance, everything, including the bar, needed to look perfect.
The mobile bar: Happy Trails Bar Co.
Whilst Happy Trails' flagship mobile bar comes in the form of a converted vintage 1968 horse trailer, this more intimate event space called for a slightly smaller set-up.
Fortunately, owner Bri has a few extra options to choose from.
For this occasion, the event planner selected a trendy wooden satellite bar.
Versatile, easy to maneuver, and no less memorable than the horse trailer, it just goes to show that 'static' bars can be mobile too!
In addition, a classic wooden side table was put to use as an inviting water station.
Based in Santa Clarita, CA, Bri serves throughout Southern California, so Venice was a perfect event location.
You can read more about Happy Trails Bar Co. over on the Roll To blog.
The drinks: Three alcoholic options + flavored water
1. FashionPass Paloma – 21 Seeds Grapefruit hibiscus infused tequila, fresh grapefruit juice, soda, Tajin rim.
2. MUMU Margarita – 21 Seeds cucumber jalapeno tequila, fresh lime juice, Topo Chico sparkling water.
3. Spritz Society – Sparkling cocktails in a can.
Flower and fruit garnishes added the colorful finishing touches to each cocktail.
For those going without alcohol, an eye-catching water station was in place.
Who knew H20 could look, and taste, this amazing?
Guests had a choice of cucumber-mint and orange-grapefruit-rosemary water to keep themselves hydrated.
The results: Some very happy brides to be!
A product line as chic, stylish, and sophisticated as this needed a bar service to match.
As you can see from the photos dotted throughout this feature, Happy Trails Bar Co. most definitely understood the assignment.
Bri served up epic beverages from behind a bar that fit the space and perfectly represented the brands on show.
Cute flower arrangements and custom decorations added to the classic look, showing that mobile bars can dress up too!
Also on site was a live event illustrator, @trivvidraws, creating amazing digital drawings of attendees on the spot.
Permanent jewelry was provided by @linkxlou / @linkxlou.la, with fresh cookies courtesy of @belladolcebakery and gift bags by @luvaj & @tartecosmetics
The satellite bar was a fitting backdrop for the promotion and showed why every event, whatever the size, can benefit from a magnificent mobile bar!
Roll To’s role: Matchmaker
We’re delighted to have played a key part in connecting the event organizers with a mobile bar for this epic event.
Lead event planner Grace had this to say about her experience, “SO exciting! Your platform was so easy to use and so helpful!”
With Grace coming to Roll To just 10 days out from her event, it was important that there were options available on short notice.
She was able to submit her event details to a variety of mobile bars who work in the area, communicate with owners and compare quotes before picking the most suitable for her big day.
When event planners require bar service that travels to them, Roll To is where you’ll find it.
With new features launched this month, Roll To has made it even easier for event organizers to find, book and pay for a mobile bar.
You can search through our community for mobile bars in your area here.
If you’re a mobile bar owner and want to be booked for epic events like the brand activation above, simply sign up via the Roll To home page.
💰 And remember to enter the code ROLLTO at checkout for $60 OFF your first month of unlimited rentals at FasionPass!
Collaboration round-up:
- Mobile bar: @happytrailsbarco
- Event planners: FashionPass & Show Me Your Mumu
- Florals: @anniereddcreative
- Tequila: @21seeds
- Canned cocktails: @spritz
- Permanent jewelry: @linkxlou @linkxlou.la
- Live Illustrator: @trivvidraws
- Cookies: @belladolcebakery
- Gift bags: @luvaj @tartecosmetics
Plus more photos from the stunning event below!
